If there was one thing you need to add to your marketing arsenal right now, its article writing. Not only is it FREE but its there forever until you take it down. I wish I had been writing more content online way back when I first started on the internet.
You know paid marketing strategies like Pay-Per-Click Advertising are great, but the problem is you have to PAY for them and if you stop paying the leads stop coming.
But… how would you like to put out an “advertisement” ONCE and get traffic from that ONE “advertisement” for years to come?
THAT is the incredible power and leverage of CONTENT MARKETING or “article marketing”.
You see when you create an article, a blog post, a squidoo lens, or any other piece of content online, including videos and forum posts…… that little piece of content STAYS online FOREVER!
THIS IS EXTREMELY POWERFUL! This content can potentially bring you traffic on an ongoing basis for years and years to come.
Its like having your own piece of real estate on the internet. And there’s no limit to how much real estate you can create.
Think about this… If you create 10 articles and submit these articles to just the 6 top article directories you would have 60 little pieces of content out on the internet.
Each one of them with a link back to your main website. Its like 60 little fishing hooks out in the water ready to catch a bite!
Now lets say each of these articles, on average brings you just 5 visitors per month. That would be 30 visitors to your website each and every month.
Doesn’t sound like very much does it? But wait.. because this is sort of like building residual income, but with traffic.
Now imagine this…You actually get serious… and you decide that you will create just 1 article each day. 1 article each day…at the end of 90 days, you would have 90 articles. Incredible what a little CONSISTENCY can do, no?
So you have 90 articles and you submit them to those 6 article directories. You now have 540 little fishing hooks out on the internet each one with your website link.
Now assuming we get a measly 5 visits from each article,each month (and this is a very low number) this simple strategy of creating content would bring you….2700 VISITORS to your website EACH and EVERY MONTH!!
If you’re website converts around 20% from visits to leads, which ours do, that would create roughly 540 FREE LEADS for your business EVERY MONTH!! All absolutely FREE!! Not sure if I can make it any clearer for you.
Imagine if you kept this up for a whole year?! Now get to work
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July 28th, 2009 at 5:06 pm
Hi Grace,
I love this article, I’ve never really done any articles before but the way you put this, it really makes sense too.
Do you have a list where to post these articles?
Keep up the great work!
Thanks again
Simon
October 16th, 2009 at 3:46 pm
Grace….I’m trying to subscribe to your Get Your FREE Webinar Training
“How to Create Your Own Wordpress Blog!”
however, it keeps saying there is an error on page but this doesn’t happen with other websites. I’ve rebooted and everything but there is just something on your particular site that won’t allow me to subscribe, so can you manuaelly subscribe me please. My email is towen.ahl@gmail.com.
Thank you
February 5th, 2010 at 9:33 am
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February 6th, 2010 at 7:28 am
Hello, how are you doing? I really like ur blog! I was wondering if u might help me (I am sure some other readers might also be curious). I would also like to get into blogging as well and I at the moment have a blog with Word Press, but it is quite confusing for me to build and I would like to attempt to get several decent training materials or courses (preferably free) that can assist me in using Word Press correctly. As a Word Press webmaster yourself, do u maybe know were i could learn online tutorials to be able to do this? Thanks Alot!